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Resolution Research®

> Naming Studies

“The difference between the almost right word and the right word is the difference between the lightening bug and the lightening.”
Samuel Clemens, aka Mark Twain  

Resolution Research® conducts naming research by interviewing customers or potential customers to discover preferences, attitudes and motivations as related to possible names under consideration. These studies provide incredible direction for future marketing and ultimately support the successful launch of a new product or service. Resolution has worked with small and large naming companies on products/services including toothbrushes, books, clothing, start-ups and more. Secondary and legal research can also be provided.

As an example: Resolution Research conducted a naming study for a new play place that would have activities for children, as well as restaurants and services for parents. Women with children nine years of age or younger were interviewed by telephone. These interviews were targeted to reach the audience within a specific radius of the new company’s location. Resolution Research designed the survey instrument, conducted telephone interviews and presented the results, including a full written analysis and color charts & graphs.

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