Twist & Pout® Lip Balm sells over 1,000,000 units a year as highlighted on 9News Colorado
December 14, 2010 - Back in 2009, when
Twist & Pout® Lip Balm, then known as
Ballmania Lip Balm, first approached Resolution Research, they were facing a bit
of an identity crisis. They had a fabulous lip balm product -- as functional as
it was fun – but needed a new product name and a new approach in marketing,
messaging, and merchandise.
Resolution conducted an online survey of its
consumer panel to explore
women’s attitudes and opinions regarding product names, packaging, design,
colors, and even lip balm flavors. Focus groups, matching Ballmania’s target
audience, were also conducted confirming and exploring the same topics.
Ultimately, the research results came in loud and clear -- change the product
name to from Ballmania to Twist & Pout and change product placement with Big Box
Twist & Pout was now armed with the vital information necessary
to rapidly move forward – the name was changed and Big Box retailers were
presented the undeniable findings necessary to gain tremendously better product
placement and hence more sales. In fact, Twist & Pout experienced a near
immediate 178% increase in sales and development of new contracts with Big Box
Now, Twist & Pout successfully sells over 1,000,000 products a
year and is in the news! Check out this video from 9News highlighting the
production and creative process of Twist & Pout Lip Balm.
Resolution Research even has its own Twist & Pout –check
it out, we love it! Thank you, Twist & Pout!