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> Recruit-to-Web Surveys

Resolution Research's® recruit-to-web service begins with the personal touch of live interviewers screening potential respondents. Once on the phone with the correct respondent, our interviewer asks a series of screening questions to verify whether the respondent is qualified for participation. Once confirmed as survey eligible, the interviewer describes the purpose of the survey and reveals the incentive for involvement. When the respondent agrees to participate, an email is sent providing a password-protected link to the web survey. Such email also includes a Resolution Research manager contact, an 800 help number, and email address for communication as needed. (Survey assistance is generally available Sunday to Friday from 8am to 8pm Mountain time or longer if necessary for the campaign.) In addition, follow up is carried out with respondents as needed until the online survey has been completed. Recruit-to-web can also be used for online bulletin boards.

Resolution has conducted numerous recruit-to-web studies in the IT and business sectors and has found this to be a very efficient way to collect strong, reliable, and oftentimes lengthy or significant amounts of data.

This same methodology has been used to measure respondent opinions of all genres of advertisements. By way of example, Resolution has invited qualified respondents to go online during the telephone interview in order to view selected items while Resolution continues to ask questions and record responses. This method has worked exceptionally well while viewing &/or listening to 30 second ads or items/products.

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