" I want to thank you for your help in the market research we have conducted on
behalf of more than 200 colleges. Resolution Research has been a superb partner
in meeting the data collection needs of our clients for more than 16 years. Your
expert staff, qualified interviewers, and sound management made our experiences
with your & your firm most successful."
Dr Carol Aslanian, President
The Aslanian Group
> Data Collection
As a high-tech research firm, we conduct all telephone and Internet surveys
in-house via computer workstations. Computer-assisted telephone interviewing, or
CATI, offers numerous benefits:
- The computer automatically dials the potential respondent's phone number,
displaying his/her name, address and telephone number on the monitor,
tracking the result of each call. If the respondent is not available, the
system automatically flags a more appropriate time for the interview and
- Call tracking not only allows for advanced scheduling and database
management, but provides a complete profile of your market. For example, it
could tell you that, for every 20 potential clients in a region, 5 are
buyers. Or, it could help update your database by amending invalid phone
numbers. In this sample, there were 700 disconnected numbers and 700 wrong
numbers, representing 14% of the database. Resolution Research can correct
that by helping update your database with our database management systems.
This sample also reveals an attrition rate of about 10%.
*The data contained herein is solely for illustrative
purposes and in no way represents actual data gathered from clients.
- Respondents' answers and names can be inserted in the questionnaire for
more thoughtful, probing inquiries. For example, a respondent answered that
her cell phone usage was 30 minutes per month and her bill was . The
computer could configure and insert the per minute amount in the next
question for the interviewer, allowing easy cost comparisons and fully
illustrating the financial advantages of switching services.
- Our CATI system helps prevent errors as it prompts the researcher to ask
correct questions based upon built-in skip patterns written especially for
your survey. This supports extremely complicated questioning patterns,
branching, and multiple survey designs for the same project.
- CATI offers quick survey verification. Our ever-present supervisors call
back about 15% of all respondents to ensure the highest accuracy possible.
- Data is automatically and instantaneously recorded into your confidential
database. This information database remains on file, permitting future
analyses or advanced market trending.
Contact us for more information or
click here to request a quote.